THINK BEYOND LEAD GENERATION

Hi, I’m Carey. I’m a growth marketing strategist for B2B tech companies. I help SaaS companies uncover what's not working in their revenue funnel to create a demand generation strategy that drives pipeline and hits revenue targets.

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ACCELERATE PIPELINE AND GROW REVENUE

As a former head of demand generation for two Series B startups, I bring a unique marketing perspective that helps tech companies grow with laser focus.

With 12+ years of B2B marketing expertise working with some of the most recognized names in tech, I help my clients create a wholly unique strategy that moves beyond the traditional demand generation playbook.

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PLUG IN A SEASONED B2B MARKETER

I have a lot of clients who come to me in a pinch. Whether you’re a VP, Marketing who doesn’t have headcount to hire a FT campaign manager or the CEO of a Series B that needs a Go-To-Market strategy ahead of hiring a CMO, I help marketing leaders and execs understand what’s not working with their current marketing efforts so we can create a new approach that yields exponential pipeline and revenue.

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My CLIENTS

I work with B2B tech companies that are in a critical phase of growth, generally at Series B funding or beyond.

MY APPROACH

I bring clarity to your marketing vision, operations, and metrics to unify stakeholders and get your team on a path of success.

MY STYLE

I’m strategic, hard-working, action-driven, and pragmatic. I believe that good ideas can come from anywhere.

WHO I HELP

I help companies and teams of all sizes and stages build a high-performing marketing function from both a strategic and tactical standpoint.

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Marketing Leaders

Heads of Marketing who need campaign help but don't have the headcount for a full-time hire

Enterprise Organizations

Growth or Demand Gen marketing teams charged with building an account-based marketing program from the ground up

High-Growth Startups

Series A or Series B startups that need a growth marketing strategy ASAP and marketing function direction pre-CMO

Product Leaders

Heads of Product who need to define (or redefine) product value propositions, messaging, and positioning

Marketing teams who need an extra pair of hands

Small-but-mighty marketing teams (usually of VC-backed tech startups)—with a never ending sea of asks from execs or BOD—needing a guide who can prioritize, plan, budget, and build projection models

Mike McKee, CEO of Ataccama

“Cybersecurity is a noisy market, so emerging companies have to figure out how to stand out without breaking the budget. As our demand generation lead, Carey planned and executed campaigns that broke the mold, ultimately leading to the establishment of a new “Insider Threat” category in cybersecurity, a dramatic increase in awareness of our brand, and the achievement of our ambitious pipeline and revenue goals.”

My areas of expertise

Demand Gen & ABM

Creating campaigns that yield better conversations for your sales team and drive pipeline coverage.

Go-To-Market Strategy

Developing a go-to-market strategy that will maximize results in both marketing and sales.

Product Marketing

Mastering your messaging and positioning so your audience understands what sets you apart.

Growth Acceleration

Generating more exposure, creating more demand for your product in an ephemeral market, earning you more revenue, and more results.

Campaign Management

Managing your campaign to ensure that every lever is functional, optimized, and thriving.

Startup Advising

Leveraging my experience growing Series B and above technology companies.

DEMAND campaigns FOR THE 2023 BUYER

Whether you want a fresh perspective on your existing marketing efforts or need a go-to-market strategy from scratch, I help you think outside of the traditional demand gen box to maximize your potential. I focus on truly understanding your buyer, articulating your competitive advantage, and so much more.