I HAVE A DIFFERENT LENS ON B2B MARKETING

For over a decade, I’ve been a proven problem-solver, innovator, and sounding board for B2B tech startups and scaleups. With a knack for asking the right questions and determining priorities, I help businesses get out of their own way—and implement marketing programs that accomplish goals.

CURIOSITY IS MY SUPERPOWER.

I’m passionate about digging into complex problems, understanding what is and is not working, and creating tangible strategies that make a business impact. With experience working with top emerging technology startups and cybersecurity companies, I help organizations make sense of demand generation, account-based marketing, product marketing and go-to-market strategy.

Partners

It takes a village–not only in life but in work too. While I am a solopreneur and enjoy working with clients one-on-one, I rely on trusted partners to do the things I’m not good at or don’t enjoy.

10+ YEARS OF STRATEGIC EXPERIENCE

I appreciate and respect that every company is different. (That’s part of the fun.) My lens on B2B marketing helps you fine-tune what sets you apart—so you can grow faster.

KNOWLEDGE

Cloud Academy
The CyberWire
Bainbridge (now Drivepoint)
diwo

  • Shawn LaVana, SVP Global Marketing of Enable

    “We brought Carey to build a demand generation playbook for a new enterprise product offering. Carey is a real problem solver with a remarkable ability to dissect complex market dynamics and identify untapped opportunities. She knows what questions to ask, what data sets to analyze for answers, and how to interpret that data to make thoughtful, well-researched, and practical recommendations. I would (and did) hire Carey again.”

MY SPECIALTIES

Whether you need to create a go-to-market strategy or want to refine what’s already in place, I specialize in knowing the right questions to ask, what data to look at to uncover key insights, and how to launch a new strategy.

MY GUARANTEE

I take my client partnerships seriously, and I often say I’m an extension of your team. You’ll get agency-level work with in-house speed to get informed recommendations to quickly bring those campaigns and improvements to life.

MY THINKING

I take complex concepts and turn them into messaging that people can understand. I make sense of what’s ambiguous and help clients clear away the clutter so we focus on what matters.

ACHIEVE YOUR REVENUE TARGETS.

Let’s build a strategy that fuels pipeline growth. I’m excited to connect.