Ready to create demand?

Let’s be real—lead generation isn’t an efficient or effective marketing strategy. The best B2B companies recognize that buyers are savvy, markets are noisy, and demand needs to be created before it’s captured. That’s where I come in.

Demand Generation & ABM
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DEMAND GENERATION THAT’S 2023-WORTHY.

Build an ABM program

I convert desired business outcomes by focusing on ABM programs that are targeted, ranging from one-to-one, one-to-few, and one-to-many ABM approaches.

Create demand campaigns

I recommend and build specific campaigns and key channels that align with your buyer personas

Strengthen sales alignment

I partner with sales teams to uncover historical challenges and current needs to identify top target accounts, generate net new leads, and accelerate account penetration.

DEVELOP TARGET ACCOUNT LISTS

I work with your team to design and build an ideal customer profile (ICP) so we can identity and develop an effective ABM segmentation approach.

Maximize ABM tools

Leverage high-performance ABM marketing tools to harness intent data and deploy targeted account-based campaigns.

Streamline reporting

Let’s streamline your operational and reporting processes for demand generation programs (including ABM) to measure effectiveness, performance, and ROI of marketing spend

  • Peter Scott, Corporate Head of Product at Two Six Technologies

    "Carey is a unique talent with her ability to quickly breakdown innovative technologies in order to create accessible messaging and product positioning that resonates with internal and external audiences. I've worked with Carey on projects in commercial and government cybersecurity and information operations domains. I deeply value her abilities to connect with people from technologists to sales to business executives; to create simple, straightforward content from complex technologies and market dynamics; and to simply deliver what our teams need, when they need it. Carey is a brilliant, fun collaborative partner."

  • Eireann Connolly, CRO at Black Kite

    “Carey has been a huge asset to the revenue function at Black Kite. She first uncovered what was not working with our existing marketing strategy, and then created a data-driven and realistic growth strategy that completely shifted us beyond the typical lead gen approach you see other companies take. Finally, Carey helped us get buy-in from exec team and board so we could actually launch the thing. It's early days, but we are seeing healthy pipeline coverage as a result of this shift, and are excited about the future.”

Go-To-Market Strategy
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GET OUT INTO THE MARKET WITH A BANG.

DISCOVER THE PROBLEM

Dig into your data, ask a ton of questions, and listen to your team to uncover critical insights to result in a completely customized marketing strategy.

BUILD CAMPAIGNS

Create specific campaign and channel recommendations—so you know what is and isn’t worth your time and money.

BUILD A DEMAND MODEL

Establish your baseline funnel metrics and build a demand model, so you and your team understand the resources it will take to reach your goals.

create demand through content

Devise a content strategy that’s purpose-built to create demand.

ARTICULATE YOUR MESSAGE

Define your value proposition and messaging to understand how to connect with your audience meaningfully.

BUILD YOUR MARKETING TEAM

Recommend and help hire the ideal marketing team structure to bring our vision to life.

  • Jessica Fernandez, Sr. Manager, Growth Marketing at Rapid7

    “Carey has been an integral voice within the Rapid7 team for two years, particularly in our account-based marketing programs. I love how she balances a strategic approach with quick action, and I can depend on her to make thoughtful recommendations. Carey’s work has helped my team significantly expand pipeline for our strategic named accounts, and I genuinely love working with her.

Ready to EXIT THE LEAD GEN MERRY-GO-ROUND?

Let’s talk about how you can generate real demand.