Fractional CMO.
Cybersecurity.

I'm Carey Thiels. Fractional CMO for cybersecurity companies. I rebuild the GTM strategy and demand gen motion that gets your pipeline where your board expects it to be.

LET'S CHAT

the problem

Most cybersecurity companies arrive at Series B with a marketing function built for survival, not scale.

The campaigns are reactive. The pipeline is more founder-dependent than the board realizes. The team is small and stretched.

After the raise, that changes. The board has a number. The CRO has a number. Marketing is expected to contribute to both — predictably, not just occasionally.

That's the moment I'm built for. I come in as fractional CMO or GTM advisor and rebuild the demand motion for the stage you're actually in.

Get Started

Fractional CMO

Ongoing embedded leadership. I own the marketing function, lead the team, and report directly to the CEO. Right for companies without
a CMO in seat.

GTM advisory

Board and CEO-level strategic counsel. Right for companies with marketing leadership in place
but needing senior GTM perspective.

GTM transformation

A defined engagement to diagnose, rebuild, and hand off a new demand gen motion. Right for companies coming off a stalled GTM strategy.

Senior marketing leadership

I've spent 15 years building pipeline for tech startups, 9 of them in cybersecurity. I work with a small number of Series B companies at a time, going deep rather than wide.

I operate at the CEO and board level. I diagnose what's broken, build the motion that's missing, and make sure marketing is driving real pipeline, not just activity.

At Black Kite, I rebuilt the GTM motion from the ground up. We went from $7M to $30M ARR in three years. That's the kind of impact I make.

My CLIENTS

I work with B2B tech companies that are in a critical phase of growth, generally at Series B funding or beyond.

MY APPROACH

I bring clarity to your marketing vision, operations, and metrics to unify stakeholders and get your team on a path of success.

MY STYLE

I’m strategic, hard-working, action-driven, and pragmatic. I believe that good ideas can come from anywhere.

WHO I HELP

I help companies and teams of all sizes and stages build a high-performing marketing function from both a strategic and tactical standpoint.

phase-image-changer

Marketing Leaders

Heads of Marketing who need campaign help but don't have the headcount for a full-time hire

Enterprise Organizations

Growth or Demand Gen marketing teams charged with building an account-based marketing program from the ground up

High-Growth Startups

Series A or Series B startups that need a growth marketing strategy ASAP and marketing function direction pre-CMO

Product Leaders

Heads of Product who need to define (or redefine) product value propositions, messaging, and positioning

Marketing teams who need an extra pair of hands

Small-but-mighty marketing teams (usually of VC-backed tech startups)—with a never ending sea of asks from execs or BOD—needing a guide who can prioritize, plan, budget, and build projection models

Mike McKee, CEO of Ataccama

“Cybersecurity is a noisy market, so emerging companies have to figure out how to stand out without breaking the budget. As our demand generation lead, Carey planned and executed campaigns that broke the mold, ultimately leading to the establishment of a new “Insider Threat” category in cybersecurity, a dramatic increase in awareness of our brand, and the achievement of our ambitious pipeline and revenue goals.”

My areas of expertise

Demand Gen & ABM

Creating campaigns that yield better conversations for your sales team and drive pipeline coverage.

Go-To-Market Strategy

Developing a go-to-market strategy that will maximize results in both marketing and sales.

Product Marketing

Mastering your messaging and positioning so your audience understands what sets you apart.

Growth Acceleration

Generating more exposure, creating more demand for your product in an ephemeral market, earning you more revenue, and more results.

Campaign Management

Managing your campaign to ensure that every lever is functional, optimized, and thriving.

Startup Advising

Leveraging my experience growing Series B and above technology companies.

DEMAND campaigns FOR THE 2026 BUYER

Whether you want a fresh perspective on your existing marketing efforts or need a go-to-market strategy from scratch, I help you think outside of the traditional demand gen box to maximize your potential. I focus on truly understanding your buyer, articulating your competitive advantage, and so much more.

BOOK A TIME

Fractional CMO.Cybersecurity.