Processes in B2B Marketing

I love my clients. I really do. As a growth marketing strategist for B2B tech companies, I’m constantly inspired by the brilliant minds of people who are leading a new charge within the tech and cybersecurity worlds.

I often say that curiosity is my superpower. There’s a common misconception that consultants have all the answers, and that’s simply not true. But, I know how to ask the right questions, dig for answers, and learn on the fly—which includes learning from my clients themselves.

Which brings me to the essence of this post:

One of my clients recently had a new VP of Marketing step into the role, and, while we’re peers, I noticed some differences in our approaches. My skills are on the strategic side of things—demand creation and growth marketing—and while she has those skills as well, she’s very much process oriented. That’s what I think sets her apart as a leader.

An in-house leader, particularly in B2B marketing, must keep teams aligned and focused on the most important goals. By creating a documented process for everything, you eliminate the guesswork of “how” to do things while freeing up time to consider “why” we do things.

It’s been so inspiring to watch this individual come in, take ownership of the role, and start to create a much-needed course of action for every part of that company’s marketing function. I highly recommend doing this for your company if you can.